PR/MEDIA RELATIONS

 


SHADE MANAGEMENT

SHADE Management was founded in 2016. It is an influencer management agency for Black and Brown Creators. Founders Jaques and Dahcia Bastien aimed to create an agency that connects brands directly with creators of colors. At the time, they were in need of visibility in the press. Niche media outlets were targeted for increased awareness to reach Black and Brown content creators and marketing professionals.

RESULTS:

  • Pitching efforts resulted in coverage in Blavity, DIVERGE and the Support is Sexy Podcast

  • Successful partnerships with Crown Royal, Lexus and Blavity

  • Generated $X in revenue

  • Enrollment of X applications from creators

 

FINE ARTIST, RONALD DRAPER

Fine Artist, Ronald Draper had an exhibition in March 2017 named #BrownBoyJoy. The work celebrated Black manhood and pivotal figures in Black History. The series debuted and was on view at the La Maison d’Art in Harlem, NY.

RESULT:

  • Feature Article in Blavity


SOCIAL MEDIA MANAGEMENT

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GANSEVOORT HOTEL GROUP

As the Community Manager for the Gansevoort Hotel Group (Meatpacking District, Park Avenue, Turks and Caicos and Dominican Republic), the combined social following increased organically to over 80K followers. Gansevoort's social presence had been established as a boutique luxury hospitality brand that values strategic partnerships, local business and guests to a high standard before, during and after their stay.

RESULTS:

  • Grew the combined audience to 116K+ followers across Twitter, Facebook, Instagram and Pinterest pages

  • Drove direct bookings for room revenue growth via organic posts. The posts generated over 100 clicks per post via Facebook Business and Twitter.

  • Success influencer partnerships with A Bikini A Day and Chiara Feragni

  • Encouraged guests to submit images about their experiences with the brand. The hashtag, #GansevoortLife generated over 10K impressions.

 

TAI LIFE MEDIA, LLC

TheTaiLife.com was a women’s lifestyle site covering the latest in beauty, fashion, interior, travel and personal interests. Each week a ‘Muse of The Day’ was highlighted which was selected by the editorial staff. The website also had a Facebook, Twitter and Instagram page.

RESULTS:

  • Built an online community of over 2,000 members for The Tai Life

  • Published 2-5 stories weekly on TheTaiLife.com

  • Created #beautyfullreminders daily